by Dianne Bayley | Jan 19, 2022 | Sustainability
The digital divide remains one of South Africa’s most pressing problems, since a lack of access to connectivity is closely associated with a diminished quality of life, fewer economic opportunities and less social interaction. Since the advent of the Covid-19...
by Dianne Bayley | Dec 17, 2020 | Innovation
As much as digital transformation involves the use of technology, it is not purely about technology, writes Gary Allemann, MD of Masterdata Management .It is about driving improved customer experiences and enhancing operational capabilities. What this requires, more...
by Dianne Bayley | Nov 9, 2020 | Innovation
Digital commerce has yet to replicate a key aspect of the in-store experience – trying and touching products before buying them, writes John Watling, Client Group Managing Director for Accenture in Africa. Experience matters. Without it, consumers are left to guess...
by Dianne Bayley | Nov 3, 2020 | Workplace 2020
Many consumers feel brands don’t know them well enough to serve them in a way that makes them feel special, writes Haydn Townsend, Managing Director for Accenture Interactive in Africa. But when those brands seem to know too much – and act on that knowledge – they can...
by Dianne Bayley | Oct 5, 2020 | Innovation
In the early 1980s, adventure games such as The Hobbit were the beginning of interactive entertainment on basic 8-bit computers, notes Roman Magis, Principal Director: Video, Advertising and Content for Accenture Africa, where the player could choose the narrative of...
