Unconscious queues, subconscious clues

Unconscious queues, subconscious clues

By Rob van der Westhuizen, Compuscan With almost 2000 malls in South Africa, around 100 000 consumers flock to malls weekly [1]. They stand in queues waiting to pay for groceries, televisions, clothing, the latest shoes, and a variety of other things they may or may...
CIOs, CMOs focus on customer experience

CIOs, CMOs focus on customer experience

By Rich Hillebrecht, Chief Information Officer, Riverbed Technology The engine of the global economy is increasingly transitioning towards digital services. Businesses are shifting focus from mass-manufactured, mass-marketed products to an immersive market of custom...