CIOs, CMOs focus on customer experience

CIOs, CMOs focus on customer experience

By Rich Hillebrecht, Chief Information Officer, Riverbed Technology The engine of the global economy is increasingly transitioning towards digital services. Businesses are shifting focus from mass-manufactured, mass-marketed products to an immersive market of custom...
Successful companies delight customers

Successful companies delight customers

By Kathy Gibson Customer experience is about how customers perceive their interactions with an organisation – and companies that understand this will tend to succeed. And it means it’s not so much about what you are doing, but how the customer perceives it, says...