by Dianne Bayley | Feb 2, 2021 | Innovation
Around the globe, companies have come to realise that the things most likely to set them apart from their competitors aren’t product or price, but the experiences they provide to customers, writes Ndagi Job Goshi, GM Liferay Africa. Thanks to the ubiquity of consumer...
by Dianne Bayley | Aug 12, 2020 | Security and Legal
There is nothing new about fake news other than the name used to describe it, notes Kim Furman, Synthesis Marketing Manager. Disinformation, misinformation, satire, parody, propaganda and manipulations of the truth are age old. John Adams, American president, confirms...
by Dianne Bayley | Jul 7, 2020 | Featured Articles
Sometime back in early March, when we were young, I had the idea to ask my friend Dr Anton Meyberg to record a podcast with me, writes Howard Feldman, Head of Marketing & People at Synthesis. He is a pulmonologist physician, and I could already see that he was...
by Dianne Bayley | May 4, 2020 | Innovation
As we begin to emerge from the full lockdown hiatus, local businesses will be competing for customers who have not only changed their priorities, but who may have a significantly tighter budget. Standing out from the crowd is a brand priority. Rosanne Kruger and...
by Dianne Bayley | Apr 14, 2020 | Security and Legal
Cutting edge social media analytics are being used to weed out bizarre examples of mis-information, and some deliberate dis-information, that is being spread as the pandemic unfolds. A research unit attached to the Centre for Analytics and Behaviour Change (CABC) at...
